THE THESIS
We are lost in software chaos,
surrounded by challenges..
We are lost in software chaos, surrounded by challenges..
90% products fail to gain traction → 4% reach $1M ARR → 0.4% thrive to $10M ARR
The democratisation of software development has created a paradox: while anyone can build, only few can scale. The modern GTM landscape has evolved far beyond traditional marketing—demanding alignment of product strategy, sales motion, marketing narrative, and customer experience to break through the deafening noise of the market.
Success now requires mastering this new science of modern distribution.
We are in the era of software saturation. Where thousands of products compete through the noise, but only a fraction achieve sustainable success—while others remain undiscovered, drowned out by better-marketed alternatives.
We are in the era of software saturation. Where thousands of products compete through the noise, but only a fraction achieve sustainable success—while others remain undiscovered, drowned out by better-marketed alternatives.
90% products fail to gain traction → 4% reach $1M ARR → 0.4% thrive to $10M ARR
The democratisation of software development has created a paradox: while anyone can build, only few can scale. The modern GTM landscape has evolved far beyond traditional marketing—demanding alignment of product strategy, sales motion, marketing narrative, and customer experience to break through the deafening noise of the market.
Success now requires mastering this new science of modern distribution.
It's time to flip the narrative
and cut through the noise.
It's time to flip the narrative
and cut through the noise.
We turn GTM complexity into clarity through strategic product marketing and modern distribution plays that drive real results.
No more random acts of marketing – just focused, intentional growth.
We turn GTM complexity into clarity through strategic product marketing and modern distribution plays that drive real results. No more random acts of marketing – just focused, intentional growth.
WHO ARE WE
We are
on a mission
to take products to the moon
Taking products to the moon with expert
At Flip Funnel, we're not your average marketing studio. We're a collective of contrarian thinkers and doers, on a mission to transform how the world sees your product.
We believe great software often struggles not due to features, but presentation and distribution. That's where we come in.
We dive deep into your product, intimately understand your audience, and craft messages that truly resonate. From strategy to execution, we're your partners in growth. We blend tech understanding with marketing acumen to create go-to-market approaches that drive real sustainable results.
At Flip Funnel, we're not just marketing software – we're igniting a movement. Let's take your story to the world, and your product to the moon.
At Flip Funnel, we're not your average marketing studio. We're a collective of contrarian thinkers and doers, on a mission to transform how the world sees your product.
We believe great software often struggles not due to features, but presentation and distribution. That's where we come in.
We dive deep into your product, intimately understand your audience, and craft messages that truly resonate. From strategy to execution, we're your partners in growth. We blend tech understanding with marketing acumen to create go-to-market approaches that drive real sustainable results.
At Flip Funnel, we're not just marketing software – we're igniting a movement. Let's take your story to the world, and your product to the moon.
We are trusted by companies backed by
We are trusted by companies backed by
HOW WE OPERATE
We don't just advise, we roll up our sleeves and get things done
Cross-team Collaboration
Always-on, sync and async, collaboration across the GTM org
Cross-team Collaboration
Always-on, sync and async, collaboration across the GTM org
Product-Led,
Design-Driven
Deep product understanding combined with visual storytelling
PRODUCT
DESIGN
PRODUCT
DESIGN
Product-Led, Design-Driven
Deep product understanding combined with visual storytelling
WEB DESIGN
WEB DESIGN
SAAS
WEB DESIGN
WEB DESIGN
SAAS
Tailored market strategies
Unique tactics and go-to-market plays specific to your industry
SAAS
WEB DESIGN
THOUGHT LEADERSHIP
MARKETING
MARTECH
SAAS
WEB DESIGN
Tailored market strategies
Unique tactics and go-to-market plays specific to your industry
Get Started
No Lengthy Onboarding
Quick turnarounds on channels you already use so that we add value from day-one
Get Started
No Lengthy Onboarding
Quick turnarounds on channels you already use so that we add value from day-one
Faster time-to-market with modern GTM tools
We recommend, set-up and manage the latest AI and SaaS stack to take you further with every dollar invested
Faster time-to-market with modern GTM tools
We recommend, set-up and manage the latest AI and SaaS stack to take you further with every dollar invested
FLIP FUNNEL WAY
Values we swear by...
Drive Revenue
Skill Stacking
Win - Win
Growth Mindset
First Principle
K.I.S.S
Hover on each circle to get insight on "Our Values"
Skill Stacking
We’re all about real results. We use conversations and data to make decisions that boost your reach, revenue, and overall impact.
Website Design
Visual Design
MarTech
UI/UX Design
Data Analyst
Growth Mindset
We see challenges as chances to learn. Every setback teaches us something new to help us improve.
Win-Win
We’re all about real results. We use conversations and data to make decisions that boost your reach, revenue, and overall impact.
Drive Revenue
We’re jacks-of-all-trades, but masters too. We know a bit about everything and a lot about what matters most.
$
$
First Principle
Everyone wins when we work together. Our success is measured by how much we help our clients and partners grow.
K.I.S.S
Keep It Strategic & Simple. We make the complex easy to understand. No fancy jargon, just clear plans that work.
OUR VISION
OUR VISION
Building the future of software marketing
We're building the software marketing ecosystem for the companies of the next decade.
We envision a world where size doesn't dictate success. Where a brilliant idea in a garage has the same shot at market dominance as a tech giant's latest release. Where the gap between "build it" and "they will come" is bridged by smart, intuitive marketing.
In this future, we see:
AI tools that enable world-class distribution strategies for every innovative product.
An ecosystem where product, marketing, and sales teams unite, speak a language fluent in both tech and audience needs.
Evolved marketers who are part coder, part storyteller - effortlessly translating features into user benefits.
We're not waiting for this future. We're building it, code by code, strategy by strategy.
We envision a world where size doesn't dictate success. Where a brilliant idea in a garage has the same shot at market dominance as a tech giant's latest release. Where the gap between "build it" and "they will come" is bridged by smart, intuitive marketing.
In this future, we see:
AI tools that enable world-class distribution strategies for every innovative product.
An ecosystem where product, marketing, and sales teams unite, speak a language fluent in both tech and audience needs.
Evolved marketers who are part coder, part storyteller - effortlessly translating features into user benefits.
We're not waiting for this future. We're building it, code by code, strategy by strategy.
My Journey that got us here….
My Journey that got us here….
2006
Gamer turned Designer
Discovered the world of online gaming and Adobe creative tools, sparking interest in digital design and communication
2009
First Taste of Digital Success
Earns $6 for his first online gig - a logo revision. A small step for his bank account, a giant leap for his career.
2011
Dorm Room Entrepreneur
Launches Getyourlogo.in while juggling university studies, providing brand identity and digital marketing services to clients worldwide.
2014
Corporate Crash Course
Joins Deloitte, gaining invaluable experience in brand communications and digital strategy for large enterprises.
2017
Selling Dreams and Destinations
As Marketing Manager at Pickyourtrail, he masters marketing automation, growth strategies, and partnerships in the travel tech space.
2019
The SaaS Adventure
Takes on founding Product Marketing roles at Practo, Convosight, and Landbot, deepening his expertise in B2B SaaS and no-code platforms.
2021
Flip Funnel Takes Off
Launches Flip Funnel, initially focusing on account-based marketing for tech companies, driven by a vision to bridge the gap between great products and their ideal users.
2023
The Strategic Pivot
Recognizing a crucial market need, Pulkit refocuses Flip Funnel on Product Marketing, establishing core services that blend technical insight with creative storytelling.
Today
Building the Software Marketing Ecosystem
Aims to create a support system for the next generation of software companies, turning Flip Funnel into the go-to market partner for innovative tech startups.
2006
Gamer turned Designer
Discovered the world of online gaming and Adobe creative tools, sparking interest in digital design and communication
2009
First Taste of Digital Success
Earns $6 for his first online gig - a logo revision. A small step for his bank account, a giant leap for his career.
2011
Dorm Room Entrepreneur
Launches Getyourlogo.in while juggling university studies, providing brand identity and digital marketing services to clients worldwide.
2014
Corporate Crash Course
Joins Deloitte, gaining invaluable experience in brand communications and digital strategy for large enterprises.
2017
Selling Dreams and Destinations
As Marketing Manager at Pickyourtrail, he masters marketing automation, growth strategies, and partnerships in the travel tech space.
2019
The SaaS Adventure
Takes on founding Product Marketing roles at Practo, Convosight, and Landbot, deepening his expertise in B2B SaaS and no-code platforms.
2021
Flip Funnel Takes Off
Launches Flip Funnel, initially focusing on account-based marketing for tech companies, driven by a vision to bridge the gap between great products and their ideal users.
2023
The Strategic Pivot
Recognizing a crucial market need, Pulkit refocuses Flip Funnel on Product Marketing, establishing core services that blend technical insight with creative storytelling.
Today
Building the Software Marketing Ecosystem
Aims to create a support system for the next generation of software companies, turning Flip Funnel into the go-to market partner for innovative tech startups.
THE FOUNDING TEAM
THE FOUNDING TEAM
Go-to-market players rewriting winning playbooks
Shreyas
Chief of AI Engineering
NLP
Web3
DevOps
Generative AI
Machine Learning
Shreyas
Chief of AI Engineering
Machine Learning
Web3
Generative AI
NLP
DevOps
This could be you!
This could be you!
Join our team
Become a part of our team.
UI/UX Design
SEO Marketing
Website Design
Product Design
Data Analyst
FRIENDS OF FLIP FUNNEL
FRIENDS OF FLIP FUNNEL
And we play nicely with other subject matter experts too
We don't pretend to do everything - so we collaborate with amazing tech providers and partners around us.
Subject Matter Go-to-Market Experts
Alumni of Flip Funnel
Amanpreet Kaur
Amanpreet Kaur
Amanpreet Kaur
Saif Alam
Saif Alam
Saif Alam
Preeti Tahiliani
Preeti Tahiliani
Preeti Tahiliani
Ishita Saxena
Ishita Saxena
Ishita Saxena
HOOMANS OF FLIP FUNNEL
When not in the trenches, we…
When not in the trenches, we…
Sip and Paint
Get Festive
Brew Cocktails
Sprint. Rest. Repeat.
Strike a chord..
Do Catatouille
Sip and Paint
Get Festive
Brew Cocktails
Ready to level up your go-to-market game?
Let's go from idea to market, faster.
Stop trying to move the needle with random acts of marketing.